For example, if you want to invest $5,000 in your campaign and achieve 250,000 impressions, you divide 5,000 by 250,000, which equals 0.02. To calculate CPM, you need to divide the cost of the campaign by the number of impressions that you want and then multiply that number by 1,000. Let's say that you set a goal of running a campaign that will get 250,000 impressions. Next, you need to decide the total number of impressions you want to obtain with your campaign. Determine the total number of impressions you want For the sake of this example, let's say you decide to spend $5,000. Identify your advertising budgetĭecide how much money you have to invest in your advertising campaign. Use these simple steps to calculate CPM: 1. High visibility: Optimizing an ad for CPM is a great way to establish or expand the value of your brand, making a name for yourself.ĭriving sales conversions: Ads that have high conversion rates can perform extremely well when you pay per thousand impressions.Īdvertise to relevant audiences: CPM can be highly beneficial from a sales and branding perspective when you place ads on sites that are frequented by your ideal target audience. Related: Marketing's Promotional Mix: Definition and How to Use It Benefits of CPMĬPM can be helpful for a business in several ways, including: If an advertiser places a bid to pay up to $3.00 CPM, that means that the advertiser may pay as much as $3.00 for every 1,000 people who are shown the ad. An impression refers to when an ad is seen by a person, whether on social media, within the search engine, on display ads or other marketing platforms. It's a term commonly used in advertising that refers to the amount of money that a company will pay for every 1,000 impressions that an ad receives. Related: 7 Ways To Market a Small Business What is CPM?ĬPM stands for cost per mille, which is Latin for thousand. We also share some other commonly used marketing metrics to help you navigate advertising platforms more easily. In this article, we discuss what CPM is, why it's important and how to calculate it. Using CPM and other advertising metrics effectively can take time and practice. It can also help you quickly and easily compare one advertising platform to another - determining which will allow you to most rapidly reach your goal.
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